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BAL SEASON 3 CONCLUDES

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​June 1st, 2023

by Yasmin Helal

It’s a wrap. #thebal season 3 and #basketball  like we’ve never seen it here. Grateful to have witnessed this journey up close and to have had the honour of being part of the hosting team in #cairo during the Nile Conference. 

BAL sets the bar high, and anyone who has been part of it walks out with one thought in mind: this is the basketball we deserve. It’s about time for our continent. 

More importantly, this is a brand that strives to model #socialjustice. To demonstrate how basketball can be a catalyst, and how the basketball community can push the boundaries of what’s possible in every walk of life. 

I’m utterly grateful for this opportunity and proud of all my colleagues and the National Basketball Association (NBA) partners and supporters who have made this a reality. This is the moment for #africa and African basketball to flourish.

Congratulations to #alahly team for winning the champion title, and to #USdouanes for the phenomenal performance. 
#basketball #thebal #nbaafrica #nba

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